● AVAILABLE FOR PROJECTS

I build high-converting Shopify stores.

Shopify development + CRO for DTC and Shopify Plus brands.

Start your project View my work

Conversion rate

1.8% 2.6%

↑ 44% uplift

Real results from a recent store redesign.^†

Mar 1Mar 15Apr 1Apr 15May 1May 15

Lighthouse score

45 92

average improvement^†

0Performance

0Best Practices

0SEO

0Accessibility

^† Placeholder figures — swap for real client results.

5+ Years

Shopify development

100+ Stores

Shipped for international clients

Custom Code

Over unnecessary apps

US · UK · EU · CA

Client regions

TRANSFORMATION

Same brands. Completely different results.

A look at real storefronts before and after a full redesign — rebuilt for speed, clarity, and conversion.

BEFORE Information-heavy and cluttered

AFTER Focused, modern, and built to convert

BEFORE Generic layout, weak hierarchy

AFTER Clear story, stronger conversion path

BEFORE Weak product presentation

AFTER Clear offer, built to convert

BEFORE Cluttered, hard to scan

AFTER Streamlined purchase path

BEFORE Dated layout, low trust signals

AFTER Modern, conversion-focused

BEFORE Weak visual hierarchy

AFTER Clean, brand-forward design

BEFORE Generic template feel

AFTER Custom, on-brand experience

BEFORE Busy, unfocused layout

AFTER Refined, easy to shop

Drag to browse · hover a screen to scroll through the full page

● DIRECT HIRE

Hire me directly on Upwork.

Verified profile with a proven track record of completed jobs and payment protection built in.

Upwork

Jasminder S.

Shopify Designer & Developer

Top Rated

100%

Job Success

Jobs

$12/hr

Rate

Shopify 2.0 Liquid AI Automation Custom Themes

View Upwork profile

● PROJECTS

Recent work.

A selection of Shopify stores I've built and optimized — full builds, custom sections, and CRO-focused rebuilds.

Anime Shreds

Custom product page design with membership & variant logic.

PDP + VARIANTS SUPPLEMENT

Plant Club

Full Shopify build for a plant & home decor brand.

FULL BUILD HOME & DECOR

Fn Life Science

Full Shopify build for a supplement brand.

FULL BUILD SUPPLEMENT

Mama's Dream

Rebuilt two product pages to lift conversion.

PDP + CRO BABY & KIDS

Kidz N Baby

Full site architecture, navigation mapping & product pages for a European baby gear brand.

FULL BUILD + IA BABY & KIDS

Lymphatica

Full homepage & PDP build on Debutify.

FULL BUILD WELLNESS

The Host Haus

Full Shopify build for an events & rentals brand.

FULL BUILD EVENTS

e-unoia

Custom product page with custom variant design for a luxury fixtures retailer.

PDP + VARIANTS LUXURY FIXTURES

Xara Shilajit

Full rebrand & build with custom variant design and subscription automation.

FULL BUILD + AUTOMATION SUPPLEMENT

VitalGlow

Full Shopify build for a haircare brand.

FULL BUILD HAIRCARE

Built at Candisofttech

Garite

Custom build tasks for a luxury handbag & jewelry brand.

CUSTOM TASKS LUXURY FASHION

Built at Candisofttech

Cari Nutrition

Homepage & full site build for a women's wellness brand.

FULL BUILD WELLNESS

Built at Candisofttech

Neona

Custom product & collection pages with custom variants.

PDP + VARIANTS LIGHTING

Built at Candisofttech

Raposa Coffee

Product page & homepage sections for a nitro cold brew coffee brand.

PDP + HOMEPAGE COFFEE

Built at Candisofttech

Knaasa

Custom variant sections for a personalized baby goods brand.

CUSTOM SECTIONS BABY & KIDS

Built at Candisofttech

Trotters

Ongoing support tasks for a children's clothing brand.

SUPPORT TASKS BABY & KIDS

Built at Candisofttech

The Meatlovers

Ongoing support tasks for a premium meat & grill brand.

SUPPORT TASKS FOOD & GRILL

Built at Candisofttech

Milie Bags

SEO optimization tasks for a handbag brand.

SEO TASKS HANDBAGS

● HOW I WORK

A focused process.
Built for real results.

A proven system that turns insights into high-converting Shopify stores.

01

Audit

Deep dive into analytics, UX, and performance to find what's holding you back.
02

CRO Strategy

Build a data-backed strategy focused on conversions, user journey, and growth.
03

Build

Clean, conversion-focused Shopify development that looks premium and performs even better.
04

Optimize

Fine-tune UX, speed, content, and CRO elements to maximize results.
05

Maintain

Ongoing support, updates, and improvements to keep your store growing.

● SKILLS & STACK

The tools I use
to build & grow.

Modern Stack Performance Focused Conversion Driven

SHOPIFY

Liquid, OS 2.0, Metafields, Apps, Cart, Search, Sections.

EXPERT

FRONTEND

HTML, CSS, JavaScript, TypeScript, React, Next.js.

ADVANCED

APIS

Storefront API, Admin API, AJAX API.

ADVANCED

INTEGRATIONS

Klaviyo, Recharge, Stripe, PayPal, Judge.me & more.

EXPERT

AUTOMATION

n8n, Apify, Google Sheets, Workflows.

INTERMEDIATE

THEME BASES

Dawn, Horizon, Debutify, Elixir, Shrine, Shrine Pro.

EXPERT

CLIENT REVIEWS

What clients say after the work ships.

★★★★★

"Great work! Would Highly Recommend"

UX/UI Designer with Shopify Experience

JJeanine DavisUnited States ★★★★★

"Great work, done in efficient time and also addressed all our concerns, the set up was seamless — would recommend and work with Jasminder again"

Shopify Developer — Custom Section, Skio Subscriptions

RRawan OdehUnited States ★★★★★

"Fast & efficient. Would recommend."

Shopify Developer — Custom Tiered Subscription Widget

AAnime ShredsUnited States ★★★★★

"Incredibly responsive and patient throughout the entire project. We went through several rounds of revisions, and he was always willing to make it right."

Shopify Supplement Store Development

VVerified ClientUnited States ★★★★★

"Excellent work — helpful in completing the requested tasks. Would highly recommend."

Expert Website Developer Needed

VVerified ClientUnited States ★★★★★

"Great work! Would Highly Recommend"

UX/UI Designer with Shopify Experience

JJeanine DavisUnited States ★★★★★

"Great work, done in efficient time and also addressed all our concerns, the set up was seamless — would recommend and work with Jasminder again"

Shopify Developer — Custom Section, Skio Subscriptions

RRawan OdehUnited States ★★★★★

"Fast & efficient. Would recommend."

Shopify Developer — Custom Tiered Subscription Widget

AAnime ShredsUnited States ★★★★★

"Incredibly responsive and patient throughout the entire project. We went through several rounds of revisions, and he was always willing to make it right."

Shopify Supplement Store Development

VVerified ClientUnited States ★★★★★

"Excellent work — helpful in completing the requested tasks. Would highly recommend."

Expert Website Developer Needed

VVerified ClientUnited States

★★★★★

"He did good work on Shopify stores for us."

Shopify Website Build

ZZachary TaylorUnited States ★★★★★

"Project was completed on time and on scope. I recommend Jasminder."

Shopify Technical Specialist — Store Cleanup & UX Improvement

MMark BrownCanada ★★★★★

"Jasminder is great to work with. He is very knowledgeable on CRO and follows instructions easily. Listened to all the revisions I asked for and was easy to work with."

Shopify Dropshipping & CRO Expert

LLuisa RiveraHonduras ★★★★★

"Jasminder was nothing short of amazing. From start to finish, he was clear with the plans/ideas based on what I told him I was looking for. I'd hire him again."

Simple Online Store Creation

JJason SouterUnited States ★★★★★

"Great Shopify website design work."

WooCommerce to Shopify Migration

DDonnie WagnerUnited States ★★★★★

"He did good work on Shopify stores for us."

Shopify Website Build

ZZachary TaylorUnited States ★★★★★

"Project was completed on time and on scope. I recommend Jasminder."

Shopify Technical Specialist — Store Cleanup & UX Improvement

MMark BrownCanada ★★★★★

"Jasminder is great to work with. He is very knowledgeable on CRO and follows instructions easily. Listened to all the revisions I asked for and was easy to work with."

Shopify Dropshipping & CRO Expert

LLuisa RiveraHonduras ★★★★★

"Jasminder was nothing short of amazing. From start to finish, he was clear with the plans/ideas based on what I told him I was looking for. I'd hire him again."

Simple Online Store Creation

JJason SouterUnited States ★★★★★

"Great Shopify website design work."

WooCommerce to Shopify Migration

DDonnie WagnerUnited States

Hi, I'm Jasminder Singh

Shopify Developer & CRO Specialist.

5+ years building and optimizing Shopify stores for international DTC and Shopify Plus brands. I'm development-first with a CRO mindset — custom code over unnecessary apps whenever it's the better call. Clear communication, honest timelines, and long-term client relationships matter more to me than one-off wins.

5+ YEARS · 100+ STORES · CRO-FOCUSED

Let's work together

READY TO GROW?

Ready to turn
traffic into sales?

Let's build a Shopify store that converts visitors into customers and grows your brand.

Start your project

Clear communication
Honest timelines
Real results

I build high-converting Shopify stores.

Same brands. Completely different results.

Hire me directly on Upwork.

Recent work.

Anime Shreds

Plant Club

Fn Life Science

Mama's Dream

Kidz N Baby

Lymphatica

The Host Haus

e-unoia

Xara Shilajit

VitalGlow

Garite

Cari Nutrition

Neona

Raposa Coffee

Knaasa

Trotters

The Meatlovers

Milie Bags

A focused process.Built for real results.

Audit

CRO Strategy

Build

Optimize

Maintain

The tools I useto build & grow.

What clients say after the work ships.

Hi, I'm Jasminder Singh

Ready to turntraffic into sales?

A focused process.
Built for real results.

The tools I use
to build & grow.

Ready to turn
traffic into sales?